Sendwave vs Amazon SES

The full platform,
not just delivery.

Amazon SES is raw email infrastructure — no contacts, no campaigns, no dashboard. Sendwave is the complete email platform built on top of SES. Open-source, self-hostable, and available managed at $0.001 per email.

The Real Cost Comparison

SES is cheap per email — but you still have to build everything else yourself

Sendwave

Complete platform, managed

Everything included. Or self-host and pay SES rates directly.

$0.001 / email
  • Contact management, campaigns, automation
  • Bounce & complaint handling built in
  • Self-host for near-SES pricing
Amazon SES

Delivery infrastructure only

Cheap delivery — but everything else is your problem to build.

$0.0001 / email
  • No contacts, no campaigns, no dashboard
  • You must handle bounces and complaints yourself
  • Significant engineering cost to build the rest

What Sendwave Provides

Everything SES doesn't — ready to use, not to build

Contact Management

Store and manage your subscribers. Track events, manage unsubscribes, and build dynamic segments. SES has no concept of contacts.

Marketing Campaigns

Send one-time broadcasts, schedule campaigns, track opens and clicks. SES delivers bytes — Sendwave runs your entire email program.

Workflow Automation

Multi-step sequences triggered by events. Onboarding flows, drip campaigns, re-engagement. None of this exists in SES — you'd build it yourself.

Open Source

AGPL-3.0 licensed. Inspect the code, contribute, and self-host. You get all the benefits of SES deliverability with full control over the platform layer.

Self-Hostable

Run Sendwave on your own infrastructure. Your SES account handles delivery — you get full-platform functionality at SES prices, nothing more.

Bounce & Complaint Handling

Automatic processing of SES bounce and complaint notifications. Sendwave keeps your sender reputation clean without any code on your end.

Feature comparison

Feature
Sendwave
Amazon SES
Free Tier
1,000 emails/month
62,000 emails/month (from EC2)
Pricing Model
Pay-as-you-go
Pay-as-you-go (delivery only)
Open Source
Self-Hostable
N/A (AWS-managed)
Transactional Emails
Marketing Campaigns
Workflow Automation
Dynamic Segmentation
Contact Management
Dashboard & Analytics

Frequently asked questions

When should I use raw Amazon SES instead of Sendwave?

Use raw SES if you have an existing email platform and only need a delivery layer, or if your engineering team wants full control over every part of the stack and has the capacity to build contact management, unsubscribe handling, bounce processing, and analytics themselves. Sendwave is built on SES — when you self-host Sendwave, you get the full platform at near-SES prices.

Is Sendwave more expensive than Amazon SES?

SES charges $0.10 per 1,000 emails ($0.0001/email) for delivery alone. Sendwave's managed service is $0.001/email — 10x more, but that includes contact management, campaigns, automation, segmentation, bounce/complaint handling, an admin dashboard, and unsubscribe management. If you self-host Sendwave on your own infrastructure, you pay SES rates directly plus your hosting costs.

Does Sendwave use Amazon SES under the hood?

Yes. Sendwave uses AWS SES for email delivery. That means you get the same deliverability infrastructure as SES, plus the full platform layer on top. When you self-host Sendwave, your SES account handles delivery directly — giving you SES pricing with Sendwave functionality.

How hard is it to migrate from SES to Sendwave?

If you're currently sending through SES directly, migrating to Sendwave means switching your sending code to use Sendwave's API instead of the SES SDK. Your existing SES domain verification and DKIM configuration can carry over. The benefit: you immediately gain contact management, bounce handling, unsubscribe lists, campaign tools, and a dashboard — without building any of that yourself.

Try Sendwave free

1,000 emails/month free. No credit card required. Add marketing and automation when you need it.